What would Batman eat?

Ask a group of children. That’s what the researchers at the Cornell Food and Brand Lab did.

Before they took a group of children to a fast-food restaurant, they asked half of them, “What would Batman eat?”

Then, when they arrived at the restaurant, they let the children choose between a snack of French fries or apple slices. Forty percent more of the children who were asked the question decided to eat apples.

Next time I’m trying to decide whether to snack on potato chips or carrot sticks, I’m going to hesitate a minute. Next time I’m looking at the restaurant menu and thinking about ordering French fries and a cheese burger, I’m going to ask myself, “What would Batwoman eat?”

We read about this research in a short article by Dr. Brian Wansink in the June/July 2012 issue of AARP The Magazine. The article’s headline is, of course, “What Would Batman Eat?”

–Joy

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