Fifteen teaspoons of sugar

The makers of several soft drinks and the American Beverage Association have launched a campaign that suggests “mixing lazy days with something light, following sweaty workouts, with whatever you’re craving.”

They’re suggesting that “when you’re active, you can afford to eat or drink whatever you like,” says Time magazine in its August 24, 2015 issue.

Exercise is good for you, of course.

But, “the notion that we can exercise away a bad diet is absolutely unfounded,” says Dr. David Ludwig, a professor of pediatrics and nutrition at Harvard. “Indeed, there isn’t strong evidence to show that exercise alone—at least at the level that anyone other than a marathoner maintains—can help people shed pounds and keep them off.”

The typical can of sugared soda contains 15 to 18 teaspoons of sugar and 240 calories.

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